Mariya Nurislamova very first designed her mark to be a serial entrepreneur during the natural beauty-tech Place. In 2014, she co‑Started Scentbird, a fragrance‑membership provider pitched because the “Netflix for perfumes.” The System speedily scaled to more than seven-hundred,000 month to month subscribers in the U.S. and Canada, presenting entry to 800+ designer scents.
Less than her leadership, Scentbird raised in excess of $25 million in enterprise capital, participated in Y Combinator, and became financially rewarding by 2019, creating once-a-year income north of $a hundred million with development of forty five–fifty% year-in excess of-year. Her tips—to "get started tiny and hardly ever surrender"—has resonated with quite a few rising entrepreneurs.
But starting all over 2018, Mariya introduced a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This is often Mariya”, she often delivers guided meditations, Strength‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ movies, together with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—small business CEO by working day and spiritual Expert by night time—almost never intersected publicly until mid‑2024. That’s when Enterprise of Trend spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several increased… resources of familiarity with 3D Earth earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers including Keya’s Globe and Zachary Michael publicly stated they might now not do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social websites end users have been specifically appalled by claims that diseases like most cancers or AIDS may very well be cured in every week, miscarriage was “a selection,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.
Nevertheless, Mariya remains resolute. She maintains her spiritual content is individual from her CEO duties, stating she uses only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company achievement and spiritual observe sets her apart—developing a deeply private manufacturer with pathways into membership, retreats, personal classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s steady growth underscores her capability to translate eyesight into operational actuality, when her spiritual side drives a equally expansive content engine.
Group Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live courses—foster potent Neighborhood bonds between followers seeking spiritual transformation.
Emerging Pitfalls & Fractures
Manufacturer Track record Chance
The spiritual content has developed unease between influencers, customers, and investors who're unpleasant associating Using these metaphysical narratives .
Written content Legal responsibility
Daring well being statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities already overlap—Particularly by means of her involvement in Scentbird‑connected content material and sponsorships.
Navigating the Future
Strategic Alternatives
Compartmentalize
Mariya could keep a clear boundary—retaining her spiritual identity below a distinct name and System though holding Scentbird different and manufacturer-neutral.
Combine
By weaving spiritual and wellness aspects into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Explain Messaging
Tonal equilibrium—grounding her spiritual information with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her enchantment and lower friction.
Validation by way of Response
Despite backlash, Mariya proceeds to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 personal transformational occasions, online channelling classes at $3,000, and her 2021 reserve seventy two Keys to Manifestation. Her followers’ good Amazon reviews advise her wisdom resonates deeply with lots of seekers .
Ultimate Take
Mariya Nurislamova embodies a scarce present day archetype: a venture-driven CEO with a significant-stakes spiritual alter ego. Her journey demonstrates broader cultural convergence—in which general public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her organization savvy.
This Is Mariya demonstrates her ability to command attention and Construct deep psychological resonance.
The reality clash amongst these worlds—sparked by metaphysical pronouncements—poses both threat and option.
No matter whether she amplifies the convergence or attracts firm scentbird ceo boundaries, Mariya stands at a pivotal crossroads. Her following steps may well redefine what it means to get a founder during the spiritual-tech era—layering ambition with authenticity within a model-new way.